This shopping site was produced for the U.S. Department of Defense and their “That Guy” initiative, a multi-media campaign that uses online and offline communication with the goal of reducing excessive drinking among young service members. The site allows officers to browse and order branded supplies to support their local campaigns.
Over all branding was established by Fleishman Hillard, the thatguy.com agency. Thatguymaterials.com is a preformatted, template shopping cart service that structured our navigation architecture, however, we were given free reign over the branding implementation, button design/UI and customization of the template. The site was produced for U.S. Allegiance, Inc., a primary supplier of souvenirs and collectibles to U.S. military exchanges.