1. Logos and communications
Logo or company symbol: $500 to $15,000
Corporate identity applications (Business cards, stationery, etc.): $125 to $5,000
2. Newsletters
Newsletter layout and production (First issue including masthead & template. Subsequent issues from template, 2/3 original price or production costs plus photography & illustration costs): $1,500 to $10,000
Masthead design alone: $400 to $1,000
3. Promotional brochures & collateral
Design: 4–6 panel brochure $2,000 to $15,000
Stage One — Concept of cover and inside spread (Follow through of page layouts & digital production: Per page or flat rate): $1,500 to $5,000
Copy or Headline Concept: $700 to $2,000
Body copy (depends on amount of pages, materials and research supplied and technical knowledge needed): $1,000 to $5,000
4. Annual Reports
Writing: $8,000 to $25,000
Design: $200 to $2,500 per page
Production: $50 to $80 per page.
Charts and maps for brochures or annual reports: $75 to $3,000
5. Web Development
Design costs include working html pages but not programming. Sites requiring databases, special interactions, and e-commerce will need specialized programming and these features are not included in the design prices.
Look and Feel Design: home page design plus second or more page adaptation: $500 to $4,000
Additional linking pages following the home page theme (Assumes that copy and photos supplied by client): $300 to $3,000 per page
Form page that links to database: $200 to $3,000
Basic shopping cart or e-commerce page: $2,500 to $5,000
Web animations and moving illustrations: $1,000 to $3,000
Banner Design (copy concept supplied): $250 to $1,500
Static icons for site: $200 to $1,500 each
6. Advertising
3 Concepts developed for an advertising campaign with presentation: $3,000 to $20,000
7. Magazines
Complete magazine redesign or design: $10,000 to $20,000
Interior spread: $500 to $1,500
Cover design: $1,500 to $2,000
Article writing: 50 cents to $2 per word
8. Books
Hi-end book designs. (These projects may take multiple months to determine the direction, work with editors, establish grid systems, select type faces, and come up with award winning look for books or series of books. Trade books that have complex visuals may be higher): $30,000 to $70,000
Standard textbooks: $90 to $150 per page for design (plus $60 to $110 per page for production)
Book covers/jackets (design only, for illustration see “9. Illustration” below): $1,500 to $2,000
9. Illustration
This is a complex area so we refer you the Graphic Artists Guild Handbook.
It can be purchased here.
We will address a couple of areas in very general terms here as they are frequent requests.
Book illustrations (Size on page, style and quantity of illustrations will affect the price): $250 to $1,500
Small illustrations, 1/2 page and less: $50 to $500
Advertising: $500 to $10,000
10. Display
Trade show booth: $5,000 to $50,000
Point of purchase: $1,500 to $30,000
Counter cards/end caps: $1,500 to $5,000
Posters: $1,500 to $5,000
Billboards: $1,500 to $5,000
If you have questions or need a specific estimate for your project or RFP please contact us.
Additinal price guides:
