Print » Portfolio Categories » Whitten Design

Lodging Promotion

Season Sales Print Campaign

Presentation Folder


Corporate identity and branding for a software company that makes human resource and payroll programs. Also produced, trade ads, collateral sales pieces, product brochures, manuals, 10-foot and table top trade show booths and direct mail campaigns.

Problem: A logo that’s dated, too complicated and difficult to reproduce. Update the logo but keep the old logo’s general geometric shape so customers retain a positive link to the bank.

Solution: A logo that captures the essence of valleys and high rolling farm lands in Eastern Oregon while reflecting the strength of nearby mountains along the Columbia Gorge.

Result: The client has started to integrate graphic elements of the logo into all collateral. The logo is slated for use in: stationery, business forms, checks, statements, collateral, advertising, signage, and advertising promotions — as-big-as a hot air balloon or as-small-as a fountain pen.