Problem: A logo that's dated, too complicated and difficult to reproduce. Update the logo but keep the old logo's general geometric shape so customers retain a positive link to the bank.
Solution: A logo that captures the essence of valleys and high rolling farm lands in Eastern Oregon while reflecting the strength of nearby mountains along the Columbia Gorge.
Result: The client has started to integrate graphic elements of the logo into all collateral. The logo is slated for use in: stationery, business forms, checks, statements, collateral, advertising, signage, and advertising promotions — as-big-as a hot air balloon or as-small-as a fountain pen.
